Sunday, May 2, 2010

Nokia borrows some Apple Marketing tricks

I wish Nokia had more fortunate unveiling of its N8 flagship but it was not the first to do so. The guys that got a hold of its phone in Russia spoiled the whole thing. No remote wipe as was the case with Apples iPhone prototype "uncovered" by Gizmodo.

Anyway, a couple of day later Nokia decided to unveil its new flagship phone to the world even though it will not ship out for 2-3 months.

I was surprised I like it. Well at least the hardware looked nice. A lot of attention to detail. The colors looked great and there was something about the presentation of all that gave me a familiar feeling. When I read that its made of single piece aluminum block or that its colors were anodized aluminum it hit me. This is nothing short of Nokia trying to imitate the best Apple had done. It's not the first time.

I starte looking in the N8 and Apple site back and forth and I started to notice some very apparent similarities:

While the iPod Nano is a completely different product, the style of the presentation is so similar that one may confuse these two products of belonging to the same company.

App Store madness. Everybody is envious of Apple's success with the App store and with when you have tried and failed at this so many times, it best to just copy the competition. However, it is no secret that Apple was teaching its customers to buy from iTunes for 8 years now. You cannot copy customer behavior. Also you are asking developers to do stuff for a non existing platform. How many Nokia N8s are there? Apple will likely ship its 100,000,000 iPhone OS device by the time Nokia ships 1 N8

I just don't think Nokia showed its awesome video capture in this style before. An interesting note. N8 takes 720p at 25fps while the iPhone 3GS does 480p at 30fps. They should have copied that too, because while 720p looks nice, it even more important to capture every moment at 30 fps.

I can honestly say that when I saw this, I though I was looking at a really bad Chinese iPhone clone. This show how little innovation Nokia can bring on the software side. At best they can somewhat copy Apple, which is never a bad thing.

I admit, I do not visit Nokia products site a lot but the N8 specification sheet looks a lot like the one one Apple's iPhone site. At least as far as presentation though. They did try to list a lot more useless stuff, making it look the Nokia can do more. I only hope Apple does not start listing what its hundreds of thousands of apps can do, just to mock Nokia. I mean, have you even seen the kind of video recording apps are out there for the iPhone?

A few more thoughts on the design. Have you ever seen a Nokia phone with rounds edges like that? And what about the metallic screen bezel? It's funny cause the N8 looks a lot more Appleish, while the iPhone prototype shown by Gizmodo looked totally industrial and one could almost say these two companies switched their design departments for their next gen products.

Had Nokia released the N8 last year with these features and price, it would have had a really hit the nail. This years iPhone however is going to be nothing like the N8 and is totally going to kick ass.

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